Middle East Coatings Show –

Growth of the Coatings Industry perceptible

05. April 2018

From March 13th to 15th, the Middle East Coatings Show grabbed the attention of the coatings industry of the MENA region, and as in years before, Vink Chemicals was part of it all. In the impressive Dubai World Trade Centre everything revolved around varnishes and paints, as well as suppliers and customers, and the topic around our exhibition booth was the conservation of coating products.

For several years the Middle East Coatings Show has offered, as the biggest coatings exhibition of the MENA region, raw materials producers, suppliers and service providers not only to present their product portfolios, but also to establish contacts and to discuss trends and key questions.

Within the MENA region Vink Chemicals attaches great importance on continuous expansion by opening up new markets. “The region offers exciting markets, as we see them as emerging markets for coating and construction industry”, says Chief Vijay Nair, Marketing Director MEA of Vink Chemicals. The total estimated revenue of the GCC coating market is around US $ 4.38 billion in 2018.

The Middle East Coatings Show was also ideal to connect with specific multinational customers, who where invited to the exhibition, in order to share technological innovations and to offer tailor-made solutions to their ongoing development plans. Furthermore, the exhibition offered a platform to exchange views and discuss market trends with our distributors.

For our middle east team around Vijay Nair, which is also based in Dubai, the three days at the Middle East Coatings Show were a full success. The exhibition located at the Persian Gulf allowed a close exchange with clients and accentuated that technical preservation products “Made in Germany” as well as sector- and client-specific solutions will remain in demand.

Furthermore, Vink Chemicals was the only biocide manufacturer at the exhibition with it’s own booth, resulting into solely one major meeting point in the hall for all questions relating coating preservations. Our Middle East expert Vijay Nair sums up: “The discussions with our partners at the exhibition were fruitful. We are poised to increase our customer base in the region and to participate in the growth of the sector.”

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Later this year the Shanghai Team of Vink Chemicals will be at the CHINACOAT Fair (4th to 6th December 2018) in the eleven-million-strong metropolis of Guangzhou in Southern China. Besides that, we will soon start our preparations for the European fair counterpart, the European Coatings Show, taking place from the 19th to 21st March 2019 in Nuremberg. As especially in our home market of Germany, we are strategically well positioned for the coating industry, offering over 50 technical preservation solutions for paint and varnish manufacturers as well as for the construction industry.

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